Emerging Turkish Destinations for 2025 B2B Travel Opportunities

As we step into 2025, the spotlight in travel is shifting from conventional hot spots to undiscovered gems. Turkey, with its strategic location, diverse landscapes, and deep cultural roots, is fast becoming a powerhouse for B2B travel—especially for group tours, MICE (Meetings, Incentives, Conferences, Exhibitions), and FIT segments looking for fresh experiences Turkish Destinations for 2025.

While Istanbul, Cappadocia, and Antalya remain staples, a new wave of emerging destinations in Turkey is poised to redefine B2B travel packages. Here’s your guide to the most promising Turkish locations to tap into for 2025 business opportunities, curated with the support of the best DMC for Turkey.

Turkey dmc

1. Mersin – The Coastal Underdog

Why Mersin?
Mersin combines stunning Mediterranean beaches, a growing hospitality infrastructure, and lesser crowd density—making it ideal for corporate retreats and group incentives.

B2B Potential:

  • Coastal resorts ideal for executive retreats
  • Cultural experiences like Tarsus (birthplace of St. Paul)
  • Close to Adana Airport for smooth logistics
  • Untapped for group travel, offering exclusivity

Best Suited For:
MICE, wellness travel, beach holidays for corporates

2. Van – Eastern Turkey’s Rugged Charm

Why Van?
Set by a stunning lake and ringed by mountains, Van offers untouched natural beauty and cultural depth, with its Armenian churches, Kurdish heritage, and proximity to Iran.

B2B Potential:

  • Perfect for adventure and nature-based group tours
  • Opportunities for cross-border cultural circuits
  • Developing luxury and mid-range hospitality options
  • Cultural immersion experiences for educational groups

Best Suited For:
Cultural group tours, academic circuits, experiential packages

3. Şanlıurfa – The Cradle of Civilization

Why Şanlıurfa?
Also known as the “City of Prophets,” Şanlıurfa is home to Göbekli Tepe—one of the world’s oldest temple sites and a UNESCO World Heritage Site Turkish Destinations for 2025.

B2B Potential:

  • Archaeological and heritage tours for niche markets
  • Spiritual circuits for faith-based tourism
  • Strong interest from European academic and historical groups
  • Growing infrastructure for boutique tourism

Best Suited For:
Archaeology tours, spiritual tourism, themed group itineraries

turkey dmc

4. Amasra – Black Sea’s Hidden Coastal Beauty

Why Amasra?
A quaint town with cobblestone streets, fresh seafood, and dramatic cliffs over the Black Sea—Amasra is ideal for slow travel experiences.

B2B Potential:

  • Intimate settings for small corporate incentives
  • Charming boutique hotels and authentic cultural immersion
  • Perfect stopover for long Black Sea coastal itineraries
  • Ideal for low-volume, high-value clientele

Best Suited For:
Small corporate groups, couples’ incentives, creative team offsites

5. Gaziantep – Gastronomy Capital of Turkey

Why Gaziantep?
Recognized by UNESCO for its culinary heritage, Gaziantep is a foodie’s paradise—and is now seeing a rise in B2B interest.

B2B Potential:

  • Culinary-themed group tours and workshops
  • Luxury cooking classes, baklava tours, and food trails
  • Strong interest from European and Middle Eastern agents
  • Opportunity to build culinary plus culture twin-destination tours with Şanlıurfa

Best Suited For:
Culinary travel groups, incentive tours, culture & cuisine combos

6. Kars – The Winter Wonderland

Why Kars?
Bordering Armenia and Georgia, Kars is one of the coldest regions of Turkey, and offers a Siberian landscape with less crowd Turkish Destinations for 2025.

B2B Potential:

  • Eastern Express luxury train tourism
  • Ani Ruins and Armenian heritage
  • Snow tourism and offbeat winter packages
  • Interest from Nordic and Russian markets

Best Suited For:
Winter group tours, cultural history circuits, railway-based itineraries

Why These Emerging Destinations Are a Goldmine for B2B

These lesser-known destinations offer:

  • Lower competition – be among the first to sell them
  • Custom group experiences – authenticity attracts high-value clients
  • Scalability – easy to develop specialized MICE, FIT or GIT programs
  • High ROI potential – lower costs, higher margins on curated experiences

Partner with the Best DMC for Turkey

To unlock these destinations, working with a trusted DMC for Turkey is essential. A top-tier B2B-focused DMC offers:

  • Ground operations across remote regions
  • Custom product design for niche themes
  • Multilingual guides and local partnerships
  • Seamless logistics for group and incentive tours

Whether you’re planning a food-focused MICE itinerary in Gaziantep or a spiritual journey through Şanlıurfa, the best DMC for Turkey ensures flawless execution and unforgettable client experiencesTurkish Destinations for 2025.

turkey dmc

Final Thoughts

Turkey’s hidden destinations are not just a trend—they are the future of meaningful, memorable, and profitable B2B travel. In 2025, savvy agents and tour operators should look beyond Istanbul and Cappadocia. The untapped wonders of Mersin, Van, Şanlıurfa, and others are waiting to be transformed into high-value packages.

Comments

Post a Comment

Popular posts from this blog

Bali: A Summer 2025 Hot-spot - A Guide for Travel Agents

Image
Introduction:  Paradise awaits! Bali, aka the Island of the Gods , is a wealth of culture, scenery and experiences. In anticipation for summer 2025, let's dive into WHY your clients should have Bali as a must-see destination and HOW travel agents can capitalize on this travel hot-spot.  Why Bali is Right For Summer 2025:  Tropical Sunshine:  Enjoying warm sunny Bali, its beaches, and a cool sea breeze.  Culture: From traditional Balinese dances to surroundings of temples, every corner has a masterpiece of fascinating culture.  Luxury at a reasonable price: Bali luxury doesn't have to cost your clients an arm and a leg. Your client's can enjoy beautiful resorts with spa treatment or amazing food- all at a reasonable price.  Highlights to Share:  Ubud:  A fantastic place for the artist, yogi or someone who appreciates nature. A few items to note include the Ubud Monkey forest, and Ubud market.  Seminyak & Kuta:  Vibrant nightlife...
Read more
Image
 Why Vaayutrip is the Best UK and Europe DMC for B2B Travel Agents When it comes to B2B travel services, choosing the right Destination Management Company (DMC) can make all the difference. At Vaayutrip, we take immense pride in being a trusted partner for travel agents looking to create unforgettable experiences in the UK and Europe. Here's why we stand out as your go-to DMC. 1. Expertise in UK and Europe Travel With years of experience in handling diverse travel needs, our team has an in-depth understanding of the UK and European markets. From iconic landmarks to hidden gems, we curate personalized itineraries that cater to your clients' preferences. 2. Direct Vendor Contracts What sets us apart is our network of directly contracted vendors. By working closely with local hotels, transport providers, and attractions, we ensure cost-effective packages without compromising quality. This advantage allows our partner agents to offer competitive prices. 3. Skilled Team at Dual Loca...
Read more